Capable, diverse and courageous...getting to know the real Kubiak
Well, what do you think? We hope you've been enjoying our sleek new website. It's part of an exciting brand refresh to make sure that we are demonstrating the true breadth of our creative capabilities.
Posted: 15 June 2017
Illustration or photography? Your audience decides
Illustration has been used by businesses since marketing began. However photography overtook and became the preferred form, with consumers trusting that 'the camera never lies'. In the 1920s, photography accounted for just 15% of advertising, but by 1930, it had pretty much taken over from illustration with around 80%...
Posted: 29 March 2016
The rise and decline of Pantone
Many of you will be familiar with our friendly in-house mascot Alan. Alan is Pantone 381. Wherever Alan travels, he will look the same thanks to the universal colour system Pantone.
Pantone was created in the 1960s by Lawrence Herbert who saw how the industry was struggling to communicate around colour. Printers and designers had no clear way of describing their exact colour requirements...
Posted: 26 February 2016
The process behind the creative
We often talk about the creative we produce. But what about the process involved in bringing a vision to life? This is the heady world of account management – the central nervous system of our agency and the secret to happy designers, happy clients and happy results.
There’s a lot more to managing the creative process than simply setting and following rules. It’s all about strategy, leadership and relationship building.
Posted: 29 January 2016
Kubiak 2015 Round-up
As 2015 comes to a close, it’s safe to say that in the year Kubiak turned 25, we’ve never been so busy. We thought we’d give you a rundown of our shenanigans, so here’s what the Kubiak office got up to in 2015…
Posted: 14 December 2015
A very modern memorial
There’s no denying Bristol is a hub for creativity and innovation. So when the world-renowned TEDx came to the city on 11th November, we just had to get involved.
Entitled ‘Great Expectations’, the event brought together speakers from all walks of life to explore our great expectations for the future. Inspirational stories were told to a captivated audience...
Posted: 27 November 2015
Coming in for landing
Your website’s landing pages are the digital equivalent of meeting somebody for the first time. You want to make a good first impression. We’re not just talking about your home page. Depending on what they’ve searched for, visitors can land on any one of your website’s pages, so each and every one must make the most out of the opportunity...
Posted: 29 October 2015
The importance of typography
You may think a company’s images are solely responsible for brand recognition, but there’s a subtler, more stealthy device at play – typography.
Typography has always played an important role in a brand’s identity. However unlike a brand’s imagery, which unabashedly grabs your attention, typography quietly works its way into the audience’s subconscious...
Posted: 25 August 2015
Long live print!
First things first, this isn’t about print versus digital.
Despite the onslaught of the digital world, it seems print has not only survived, but thrived. That’s because rather than the two fighting each other for limelight, they’ve comfortably settled themselves into the same toolbox...
Posted: 03 July 2015