Archive of: design
Illustration or photography? Your audience decides
Illustration has been used by businesses since marketing began. However photography overtook and became the preferred form, with consumers trusting that 'the camera never lies'. In the 1920s, photography accounted for just 15% of advertising, but by 1930, it had pretty much taken over from illustration with around 80%...
Posted: 29 March 2016
Long live print!
First things first, this isn’t about print versus digital.
Despite the onslaught of the digital world, it seems print has not only survived, but thrived. That’s because rather than the two fighting each other for limelight, they’ve comfortably settled themselves into the same toolbox...
Posted: 03 July 2015
How to know when your logo needs a makeover
There’s no denying the importance of a strong logo. It is, after all, the face of your brand and therefore responsible for your audience’s first impression…and continuing impression. If you look at it and squirm, the chances are your audience does, too…
Posted: 30 April 2015
How mascots can elevate your brand
If you’re in any doubt as to the power of a mascot, we have two words for you: Aleksandr Orlov.
This cute meerkat mascot was introduced by Compare the Market in 2008 when the company embarked on a brand rescue mission. By 2010, their market share had soared by 76% despite competitor share falling 30%.
Posted: 27 March 2015
How we revolutionised our website
As you may already know from our zealous celebrations, Kubiak has turned 25! What better present to give ourselves than a swanky new website, adorned with our refreshed brand. We even gave our mascot, Alan, a makeover…
Posted: 11 February 2015