Archive of: August, 2015
The importance of typography
You may think a company’s images are solely responsible for brand recognition, but there’s a subtler, more stealthy device at play – typography.
Typography has always played an important role in a brand’s identity. However unlike a brand’s imagery, which unabashedly grabs your attention, typography quietly works its way into the audience’s subconscious...
Posted: 25 August 2015