Archive of: January, 2016
The process behind the creative
We often talk about the creative we produce. But what about the process involved in bringing a vision to life? This is the heady world of account management – the central nervous system of our agency and the secret to happy designers, happy clients and happy results.
There’s a lot more to managing the creative process than simply setting and following rules. It’s all about strategy, leadership and relationship building.
Posted: 29 January 2016