Archive of: March, 2016
Illustration or photography? Your audience decides
Illustration has been used by businesses since marketing began. However photography overtook and became the preferred form, with consumers trusting that 'the camera never lies'. In the 1920s, photography accounted for just 15% of advertising, but by 1930, it had pretty much taken over from illustration with around 80%...
Posted: 29 March 2016