Requirement: Full marketing campaign: Brochure / Holding page / Website / Scratch card mailers / Memory sticks
Changing people's perception of a building is a marketing challenge, and we certainly rose to it for Aspect Bracknell.
We designed and distributed a printed mailer with a black and white image of the current building on the front, which when scratched away revealed a full colour CGI of the new building. This simple, but excitingly interactive way of changing perception was replicated on the website and EDMs by creating an animated version of the scratch card.
Post completion, we provided sleek printed brochures encased in a bespoke wallet, which could only be opened by tearing through a perforated strip emblazoned with 'Change your perception’.