The Green is an exciting new office development in the heart of Eastleigh. With flexible, high-quality offices over four floors, it is rated in the top 10% of the UK’s sustainable workplaces.
We weren’t short of inspiration for this branding opportunity. To match its sustainability credentials, the brand needed a strong focus on wellbeing and the lifestyle benefits that companies could enjoy from being based here.
We rolled out new branding across a full spectrum of marketing and injected a more modern approach with animation, high-quality CGI and bespoke print and finish techniques. We added a grass finish look to the marketing to emphasise health and rejuvenation and created a dandelion logo, which fed into an innovative day-in-the-life style video so people could imagine themselves working there.
As the building was some way off completion – they would need a pre-let first – we placed a strong emphasis on social media posts to keep the development front of mind in the market.