The Helm, Bournemouth

Kubiak were approached to create the brand, marketing literature and signage for new office space within The Helm, Bournemouth. This new multi-use building occupies a prominent position fronting Holdenhurst Road and comprises 159 residential units, 2,800 sq ft of retail / restaurant accommodation and 34,240 sq ft of Grade A offices with underground car-parking.

What we did

  • Branding
  • Website
  • Print
  • Photography

Reflecting the building

Kubiak created a new logo for the scheme using a custom stencil style typeface, mirroring the building’s straight lines and tall, imposing facade. A metallic teal GF Smith paper was used for the brochure’s cover, to reflect The Helm’s exterior facade and connection to the coast. Large, stencil-cut, natural plywood signs were created for the internal wayfinding and reception directory. Custom illustrations were created for the wall-art within the office’s reception and lift lobbies.

The finished marketing consisted of; print and digital marketing brochure, website, interior wayfinding and exterior brand signage, along with ground and high-level photography.

View The Helm, Bournemouth

The Helm, Brochure Design
The Helm, Website Design
The Helm, Signage Design
The Helm, Signage Design